From The Desk Of Aaron Danker Creator of . Saturday, 4th May 2013
Everybody knows that a compelling sales letter is the key to a successful Internet business.
Without a sales letter that swoons your reader and persuades them to buy, you're pretty much doomed to cyber poverty forever, and I mean that literally.
That's how important it is to have an effective sales letter.
For marketers who hate to write, spending hours putting together sales letters from scratch is torture
The problem is that writing a sales letter is hard .
It takes time and the copy needs to be great to get people to take action.
Nothing stops sales dead in it's tracks faster than poorly written sales letters.
Your sales letter is your digital salesman and if it does a terrible job, you can say goodbye to any chances of you making even $1 online.
Whether you want your website visitor to opt in to your newsletter or make a purchase, it all depends on how well your sales letter 'sells'.
If you're like me then you probably dread the idea of starting out to create a new sales letter from scratch, or craft a web page to sell your product on the Internet.
Okay.. so now we both know that you need a great sales letter on your website if you want to convert a great number of visitors into sales.
Option 1 - Hire a Professional Copywriter Professional copywriters are very expensive but in many cases this is the best option - if you can afford it Copywriter fees vary from $497 to $25,000+. You're almost guaranteed a successful sales letter by hiring a top gun copywriter but if you're just starting out, those price tags puts this option out of reach.
Option 2 - Write Your Own Sales Letter From Scratch Unless you are a highly skilled copywriter, chances are that you'll end up creating a Frankenstein which doesn't convert It's perhaps the cheapest option but if you're a terrible copywriter or hate writing, it won't be worth your time and effort. Not recommended at all.
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